ADAM MARGOLIS DESIGN

Visit California Campaign

date_range When: 2018 – 2019

group Role(s): Lead Designer & Art Director

devices Platform(s): Web, Mobile, App (iOS & Android, Email

  • CASE STUDY

  • WIREFRAMING

  • TRAVEL

  • ADVERTISING

  • UI DESIGN

  • UX DESIGN

  • EMAIL MARKETING

  • CREATIVE DIRECTION

  • FRONT END DEV

This large scale, high budget and robust campaign required several months of planning and discussion with the client and their agency.

We solved and negotiated through a Tripadvisor rebrand, several new product launches and re-orgs.

The digital advertising team and I developed solutions to leverage California’s road trip content from across Tripadvisor.

Visit California – Road Trip Republic Campaign – Tripadvisor – Desktop & Mobile Landers

Visit California X Tripadvisor: Campaign Case Study Desktop & Mobile Landers

Visit California – Road Trip Republic Campaign – Tripadvisor – Desktop Landers

Visit California X Tripadvisor: Campaign Case Study Desktop Landers

Visit California – Road Trip Republic Campaign – Tripadvisor – Horizon Banner Designs

Visit California X Tripadvisor: Campaign Case Study – Horizon Banner Designs

Visit California – Road Trip Republic Campaign – Tripadvisor – Sponsored Hero Image, Destination Spotlight & Marketing Emails

Visit California X Tripadvisor: Campaign Case Study – Sponsored Hero Image, Destination Spotlight & Marketing Emails

Visit California – Road Trip Republic Campaign – Tripadvisor – Rich Media Digital Display Banners

Visit California X Tripadvisor: Campaign Case Study – Rich Media Digital Display Banners